๐Ÿ‡ฌ๐Ÿ‡ง Did They Deliver? โ€” Independent UK Political Accountability โ€” No Party Affiliation โ€” No Editorial Bias

About Did They Deliver?

Methodology, data sources & editorial principles

OUR COMMITMENT
Politically neutral. No party affiliation. No advertising from political organisations. The same methodology applied to every Prime Minister, regardless of party.

What Is Did They Deliver?

Did They Deliver is an independent, non-partisan UK political accountability tracker. We track key pledges made by every UK Prime Minister since 1997 โ€” from Tony Blair to Keir Starmer โ€” and categorise each as Kept, Broken, or Partial based on publicly verifiable data from official sources.

We are not affiliated with any political party, campaign group, trade union, or media organisation. We accept no political advertising and apply no editorial framing to the statistics we present. The data either supports a pledge or it does not.

Why We Built This

Political accountability in the UK suffers from a fundamental problem: voters are asked to remember and evaluate promises made years earlier, often without access to independent, cross-referenced data. Governments of all parties have exploited this memory gap. Did They Deliver exists to close it.

We believe that holding power to account is not a partisan act. It is a civic one. A Conservative PM who breaks a promise should be held to the same standard as a Labour PM who does the same. The data, not the party, determines the verdict.

How We Select Pledges

We track pledges that meet at least one of the following criteria: the pledge was made in a general election manifesto; the pledge was made explicitly in a public speech, interview, or policy document during the campaign or early in the PM's tenure; the pledge is specific and measurable enough to be objectively verified.

We do not track vague aspirations or statements of intent that cannot be verified against data. "We want a fairer society" is not a pledge. "We will cut NHS waiting times to 18 weeks" is.

How We Classify a Pledge

KEPT
The verifiable outcome matches or exceeds the pledge. Evidence is sourced from official data. Where relevant, we note context (e.g. Bank of England rate decisions rather than government policy driving an outcome).
PARTIAL
The pledge was partially delivered, significantly watered down, or delivered with major caveats. We describe specifically what was and was not achieved.
BROKEN
The verifiable outcome contradicts the explicit pledge. A pledge is marked Broken if the government took the opposite action, failed to act when action was pledged, or the stated target was significantly missed with no extenuating circumstance that the PM themselves acknowledged.

We do not use the Broken classification for pledges that were abandoned due to genuinely unforeseeable external events, unless the PM continued to maintain the pledge was achievable when evidence clearly showed otherwise. Intellectual honesty cuts both ways.

Data Sources

All data used by Did They Deliver is sourced from publicly available official records. We do not use polling companies, party-commissioned research, or advocacy group data as primary sources. Our primary sources are:

Where we use secondary reporting (e.g. a Guardian or BBC article citing official data), we link to the underlying official source wherever possible. If you believe a source is incorrect or outdated, please use the contact details below.

What We Are Not

We are not a fact-checking organisation in the sense of adjudicating political claims in real time. We do not investigate individual speeches or press releases. We focus on trackable, official-data-backed pledges with clear before/after comparisons.

We are not a news organisation. We do not report breaking political stories. The headlines on our dashboard are pulled from external news sources via RSS and represent the editorial choices of those outlets โ€” not ours.

We are not affiliated with any think tank, university, or research institute, though we draw on published research from the Institute for Fiscal Studies (IFS), the King's Fund, and the Resolution Foundation where they provide independent analysis of official data.

Political Neutrality โ€” In Practice

Neutrality is harder than it sounds. No website that tracks "broken promises" is truly neutral โ€” the framing itself implies criticism. We have tried to mitigate this in several ways:

If you believe a pledge has been misclassified, or that our framing favours one party over another, we want to hear from you. Our methodology should be challengeable.

Privacy & Data

This website uses Google Analytics 4 with IP anonymisation enabled. We collect anonymised usage data (pages visited, approximate location, device type) to understand how the site is used and improve it. We do not sell or share this data.

If you sign up to our newsletter, your email address is stored securely by our form provider and used only to send you the Did They Deliver weekly briefing. You can unsubscribe at any time from any email we send.

This site may display third-party advertising via Google AdSense. Ads shown are contextual and not selected by us. We do not accept advertising directly from political parties, campaign groups, or organisations with a stated political agenda.

We use cookies only as required by Google Analytics. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

Contact

Did They Deliver is an independent project. If you have corrections, data disputes, or press enquiries, you can reach us via the contact link in the footer. We aim to respond within five working days.

If you spot a factual error โ€” incorrect source, misclassified pledge, or outdated figure โ€” please tell us. Accuracy matters more to us than being right.

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This page was last reviewed and updated March 2026. Methodology is subject to ongoing refinement โ€” material changes will be noted here.